These days, text messages are increasingly common in business interactions. Companies use SMS (short message service) to update customers on their order status, remind them of an appointment, and influence them through contests and promotions.
If your business is looking to stay up on the latest communication trends, here are five ways your company can use SMS marketing.
Coupons and Promotions
SMS alerts about coupons and promotions can be sent out in the blink of an eye, alerting customers to special deals and offering instant discounts for services or merchandise.
Since SMS marketing is cost-effective, you can use it to reach your customers outside their regular business hours or when you do not want to interrupt their schedule.
A large percentage of people open and read a text message within a few minutes of receiving it. That means texting about promotions in your business can urgently lure people into buying your products.
You can also organize contests, giveaways, or sweepstakes to get prospective customers involved and talking about your company. This is easy to do with automated SMS marketing tools like a mass text app.
Using SMS in such a way is not just convenient for your customers, but it can also help you build brand awareness and increase engagement.
Customer service is an important element of every business. Satisfied customers are more likely to come back, refer friends, and spend more money. With SMS marketing, your company has the ability to interact with customers at the speed of a text message and quell any conflict before it starts.
Additionally, customers want to solve problems using their devices. You can give your customers a more convenient way to do that by opening up a customer support channel using your SMS marketing platform.
If a customer uses your company’s product and has feedback on it, they can respond to the company with an SMS message. That way, you can hear what your customers have to say about the products or services they receive and make changes accordingly.
Sending shipping notifications is a great way to streamline the order fulfillment process. It is also a great opportunity for you to stand out from your competition.
You can inform your customers of their order status and when to expect to receive their orders. Keep in mind that although many customers eagerly anticipate the arrival of their new orders, others are more nervous about it than excited. A well-timed shipping notification can help ease those worries.
If you have any company news that may impact your customers, you can amplify it via text messages. It is a low-cost way to build customer trust, keep them informed about your business, and build their loyalty to you as a brand.
For instance, if you have a new web or mobile experience, you can encourage users to check it out using SMS. Additionally, you can send a short message with a landing page link to your customers if you consider changing any of your offers.
Your business can use SMS marketing to make its events more appealing and accessible by sending out information about locations and dates of events. You can also use SMS messages to encourage customers to attend events and share information about contests.
Sending appointment reminders and other information about upcoming events can help your customers better plan their schedules around yours.
Also, if you want to encourage online sales, you can use text messages to remind customers of flash sales happening at that moment. That way, your business can keep its customers updated on the latest happenings and ensure they are getting a huge value for their money out of the promotion.
No matter what industry you are in, SMS marketing is a great way for your company to stay connected with its customers and keep them in the loop when it comes to important business developments.
Whatever your company’s workflow or goal is, there is an easy way you can use SMS marketing technology to reach out to your audience in new ways.
Consider implementing the five ways listed above to begin using SMS marketing in your business.