When a customer googles your brand or taps a link on your social media bios, they expect to be greeted with an engaging, accessible, and well-designed website. Let’s say websites are the new stores and the new billboards for your brand.
But does your website have a low bounce rate? Can your visitors tell what the company is about from your landing page? Can your visitors easily navigate to the services webpage?
If you find yourself answering “no” to these questions, it is time to look at your website’s design layouts and development practices. Here are 6 creative ways for you to improve your web design and development:
1. Build a Plan
Now that you have determined that your website needs improvement, hiring effective web designing and development services would be convenient. The experts in your team will work their way backwards and create a plan detailing how to handle the critical improvement areas.
Begin the process by mapping out your customer journey from the first time someone visits your website to when they become your regular customer. While doing so, contemplate which pages they are visiting, what content they want to read and what offers they are looking for. Answers to these questions will assist you in nurturing leads through the sales funnel.
2. Envision the Design
To ensure that your website design and content satisfies your visitors, adopt the practice of persona development. Imagining a set of traits that a group of people can have will assist in determining the design layout and content.
Once the idea is generated, and you have planned that some graphic work is needed, give a specific assignment to the designer. Wireframing is the first step involved in the production of visual results. Also, it is the first rough sketch of a website developed using digital programs and tools.
In fact, the website development process involves pen and paper for defining the graphic user interface (GUI) even before UX/UI designers produce the digital asset. Having said that, the goal is to create a vision for the completed versions of the website. This vision is adequately detailed for the development team, providing them with the foundation to start working.
3. Remove Distractions!
Certain website components can reduce the value of the message you are trying to convey to your viewers. These elements can include complicated animations, lengthy content and stocky website images.
Hereby, you need to be extremely strategic and precise about what your visitor is learning as your audience with only ten seconds to spare on your website. Most importantly, your design must not distract them!
Notably, it should start with consistent brand guidelines, including font styles, colors, imagery, iconography and logo usage. Starting from arbitrary colors and varying font styles and sizes can distract your users. It creates visual confusion for people who might be converted into regular customers.
Moreover, advise your website developer to not fall for the mesmerizing appeal of on-page animations. If you are scrolling down a page and see a pulsing or jumpy button icon, each with its own animation, it can be overwhelming to read.
4. Optimize Your Website’s Speed
One of the frustrating elements for your users can be your website taking too long to load. With remote devices in everyone’s hands, you from anywhere. When browsing online stores or watching TV series on laptops, they expect a fast loading time.
When they don’t get it, they bounce! Slow page load is an annoying user experience and often leads to your visitors skipping your website. So, ring a call to experts managing web designing and development services. It is time for them to improve the website speed by either compressing all image sizes before loading them on the page or deleting unused plugins.
5. Organize Your Navigation Bar
Your navigation bar helps your customers move around your website easily. Significantly, it provides them with a roadmap of various pages on the site and helps them find what they are searching for without any hurdles.
However, your users will feel overwhelmed if the navigation bar is overcrowded. Thus, specify your website development services to simplify the navigation bar by including the most specific umbrella categories on your page.
6. Make Your Website Mobile-friendly
Mobile-friendliness is more important than ever because users find it convenient to return to a website via their smartphones. Optimizing your website for mobile screens means that your users are having a great time. Also, it makes your brand more trustworthy and helps you boost sales.
Optimizing your website to ensure a brilliant customer experience can be tricky. Hence, hiring a software company with state-of-the-art web designing and development services can minimize the risks. Refine these ideas with their evidence-proven insights and implement them!