Every eCommerce business finds it lucrative to opt for a premade website or software solution in the beginning, because it looks cost-effective and readily available. But, business owners with a vision know that their business is unique and so should be their eCommerce website. So, enterprise-level eCommerce business owners tend to choose custom eCommerce software over a premade one to cater to the specific needs of their business.
While the premade software solutions are designed to accommodate an exhaustive range of features for a varied number of business models, they offer less scope for customization. On the other hand, custom development allows you to pay only for the features specific to your business. Also, custom eCommerce websites allow customers to filter unnecessary content thus keeping them in control. Research says, 74% of people tend to bounce back from a website showing content irrelevant to them.
Why Custom E-Commerce Software is the Right Choice for E-Commerce Businesses
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Provides Authentic Brand Identity
Many factors related to the look and feel of a website help in establishing a unique brand identity for the eCommerce brand. But, this is possible only if you create a custom eCommerce solution from scratch. A premade software solution provides you only a limited amount of customization in terms of designing the layout of the website as well as feature personalization. However, a custom-made eCommerce website allows you complete autonomy to decide on page layout, color schemes, features, website design, etc.
You can align your custom website in sync with your social media accounts to establish a unique identity and make a mark in the minds of your customers. Your eCommerce website plays an important role in building a long-term customer base. To achieve this aim, your every interaction with customers contributes to making an impression of your brand. So, developing a unique brand identity, personalized interactions through emails and other social networks, and good packaging and shipping when comes together, it definitely brings you recurring customers.
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Offers Scope of Adaptability
Technological space is very dynamic and businesses continuously need to adapt to the technological changes to stay competitive in the market. Our custom eCommerce development company can update your solution as per the changing business needs which is a difficult thing to implement with on-the-shelf software. Custom software is built with the future scope of the business in mind so that the software solution could grow with the business.
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Increases the revenue
When any eCommerce business grows, the right ways of handling this increased demand without harming customer satisfaction is very important. With a custom build software solution, it is easy to integrate payment and shipping methods to process orders faster. Moreover, it is easy to automate internal business processes by creating customized tools to meet changing needs. You can streamline the checkout process through customization without caring about third-party integrations.
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Improves Effectiveness
Managing the business becomes easy with a custom eCommerce solution which in turn increases your productivity. A custom eCommerce software provides you with the freedom to take steps to improve your internal business processes by automating processes or incorporating integrations.
Thus, it provides an opportunity to replace manual work with digital solutions and reduce the scope of human errors. Every eCommerce business can leverage this kind of technological intervention for focussing on essential tasks without getting lost in the management processes. On the other hand, premade software will keep you confined to some predefined standards as to what measures you can do or not do, thus keeping the scope of business effectiveness limited.
Conclusion
An eCommerce business owner needs to understand a few things before they dive into making a decision about custom eCommerce solution development for your brand. You got to look at it as an investment and have patience for some time before you start seeing the results you were aiming for.
Secondly, it is very important to choose the right technical partners for the development of the solution. Make sure the custom software development company you choose resonates with your vision, understands your business, and uses the latest technology frameworks to build the software. Let’s quickly recapitulate how custom software development can benefit enterprise-level eCommerce businesses.
- Personalization and better user experience through a custom solution can increase conversion rates and build a loyal customer base.
- Handling unique operations and customizing the software as per customer needs is easy to achieve with a custom solution.
- A custom platform built by industry experts tends to be search engine friendly.
- A custom eCommerce solution helps you design a customer service protocol after they have placed the order and not just before the order. Post order help is a great way to achieve customer satisfaction.
About Author:
Yashpal Singla, the CEO of Iotasol, is an IT professional with more than 16 years of broad experience in entrepreneurship in developing, exploring, helping, and shaping new businesses. He has been doing development for more than 19 years and understands technology thoroughly.
Yash founded Iotasol in 2010 and works towards developing technology to enhance efficiency and growth in all aspects of the organisation. Having happy customers, discussing and developing new ideas, and adding fruitful input is his passion.