As per BuiltWith’s data, presently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 sites are using Shopify.
The popularity of the Shopify platform is on the rise and seems to continue growing.
There are plenty of Shopify stores out there that are searching for the best SEO services in Faridabad to boost their online visibility. The right SEO agency in Faridabad will optimize the e-commerce sites and do everything possible to make them search-engine friendly.
The path to SEO, a Shopify website, might be a little tricky, but with the right knowledge and skills, the same can be done hassle-freely.
If you, too, want to know the best way to SEO a Shopify website, you’ve landed on the right page.
So, let’s begin with developing an understanding of what Shopify SEO is.
Shopify SEO includes a set of SEO adjustments that are unique to the specified platform. As the platform offers useful things, like blogs, and redirecting ability to simplify the SEO part, the same is followed by a few drawbacks like duplicate content.
That’s why performing Shopify SEO is of utmost importance. The SEO process will help with:
- Eliminating duplicate URLs from internal linking architecture
- Removing duplicate paginated URLs
- Adding “Article,” “Product,” “BreadcrumbList” structured data
- Managing product variant pages
- Compressing images for faster loading speed
- Deleting unnecessary Shopify apps
Now, let’s dive into how to SEO a Shopify Website
Optimize The Site Structure
Organizing the content the right way on the site can do wonders for its SEO. It will help visitors easily find what they are looking for, spend more time on the site, navigate through other pages, and thereby increase the chances of conversions.
But how can you make your site user-friendly? The way to do so is easy. Just don’t add too many categories and sub-categories.
Create a structure that goes like Homepage » Category Pages » Product Pages. Remember that the site is for customers and should meet their needs within a fraction of seconds, and that could only be possible with a simple yet impactful site structure.
You can take help from a reliable SEO agency in Faridabad to get your site’s structure right.
Enhance User Experience
Another way to enhance user experience is by improving the website loading speed. What will be the benefit of an optimized site structure if it takes forever to load. Therefore, it’s crucial to work on the web page loading speed. When everything moves quickly, the visitors will be able to satisfy their needs hassle-free, thus getting the motivation to stick with your business.
To boost up the Shopify site loading speed, you can:
- Incorporate a swift, mobile-friendly theme
- Employ optimized images
- Remove unnecessary apps
- Don’t use sliders
Responsive Design
Responsiveness means that your online store will look good on any device, be it a smartphone, tablet, or laptop.
More than half of the internet users use mobile devices to do their shopping. So the math and know what opportunities you will get by making your site fit on every screen size. By making your site user-friendly and easy to navigate on all screen sizes, you can get more customers and conversions.
Get The Right Keywords
SEO is incomplete without the well-researched targeted keywords. You can begin with researching the phrases or words your target audience use to search for products your business offers and incorporate those in the
You can also get an idea about what keywords to use from places like:
- Buyer personas
- Searching Forums and subreddits related to your products
- Social media hashtags
- Checking the competitors’ sites
Optimize Products’ Pages
By now, you have an optimized site structure and a list of targeted keywords. Now, it’s time to optimize the products’ pages using the keywords. Start with the more relevant pages like homepage, main product page, and top-selling products’ pages. The optimization will boost the ranking of the products’ pages and bring more customers to the doorstep.
Build Links To Store
By creating links to other sites, you can show search engines the higher reliability of your brand. When you become trustworthy in the eyes of search engines, it will reward you with a better ranking, enhanced visibility, and better engagement. All these will help your business grow and thrive in the competitive market.
Conclusion
Shopify SEO can elevate your store’s online presence and bring more customers to the doorstep. If you are having trouble doing the SEO part, approaching the top SEO company in Faridabad can be the best option. They will have the best SEO experts on board with all the latest knowledge regarding search engine algorithms to help with the SEO part.
Find the best SEO services in Faridabad and start with Shopify SEO. https://waynetworking.com/
