When developing an SEO package for small businesses, it’s vital to be aware of the various types of SEO available and to choose the one that will provide the best results for your company.
3 Major Types of SEO that You Can’t Ignore
1. White Hat SEO
The most effective technique for progressively improving and optimizing your SEO rating is to use SEO tactics. These are the tactics Google suggests you use to boost your site’s search engine rating. They follow Google’s search engine guidelines and assist your company in achieving excellent results.
Creating high-quality content is a difficult task.
Creating high-quality content attracts qualified leads who are eager to learn more about your company. This will help you improve your rating, allowing you to reach a wider audience. You can create a range of various types of content related to your industry, such as blogs, eBooks, films, and infographics.
The performance of your website will be improved if the coding is optimized. Debugging complex code, reducing unnecessary white space, and compressing superfluous text are all covered in this section. This will boost the speed of your website.
You may enhance the number of visits to your website by sharing it on social media. You can get more people to interact with your website and drive traffic to your landing page. It contributes to the improvement of your score.
Making a website that is user-friendly
It must be user-friendly if you want to keep leads on your site. This includes creating a visually appealing design, a well-organized navigation system, and engaging content like photos and videos.
White hat SEO techniques aren’t instantaneous.
If your site’s ranking suffers as a result of Google’s algorithm changes, you’re following white hat SEO best practices. If you apply white hat SEO methods correctly, you may observe a drop in your rankings when the algorithm changes.
This does not imply that you are using immoral methods.
Rather, it suggests you’re not properly applying white hat tactics and will need to make changes.
You can easily get your site back on track, even if it takes some time to adjust. White hat SEO techniques are the most effective way to improve your site’s ranking in the search results over time.
2. Black Hat SEO
To gain higher rankings, black hat SEO strategies alter search engine ranking factors.
To get quick results, some business owners hire appropriate SEO companies to grow their business revenue. People want fast gratification without having to put in a lot of effort. The problem is that black hat SEO affects businesses in the long run.
The term “black hat” refers to a variety of methods, including:
- Using links to spam
- Keyword stuffing
- Text/links that aren’t visible are cloaked
- Use of unrelated and well-known phrases
- HTML headers that have been too optimized
- Plagiarism Links to make purchases
These are just a few of the website-improvement tactics that firms will use. While these tactics do improve rankings, the benefit is just brief. Google is on the lookout for these tactics, and if you use them, your site will be severely harmed.
Your business will be penalized by search engines, and your website may even be excluded from relevant search results. Because Google is only concerned with generating relevant search results, those who try to cheat their way to the top of the rankings will be barred from doing so.
3. Gray Hat SEO
White hat and black hat SEO are subsets of grey hat SEO. This method isn’t ideal for your website, but it’s also not destructive. As a result, this is regarded as a “grey” hat SEO strategy because it falls into a grey area.
While many SEO tactics are not prohibited by Google, they are not considered an appropriate method of acquiring leads. Gray hat SEO tactics are marketed as a “cost choice,” despite the fact that they are harmful. Businesses that offer grey SEO solutions save money by using questionable methods.
The following are a few examples of grey SEO strategies:
- Articles with clickbait headlines Spun content
- Exchanges of hyperlinks
- Paid testimonials
These are the tactics that businesses will use to improve their website’s search engine rating. a grey hat While SEO tactics aren’t completely forbidden by Google, they aren’t the most efficient way to construct a website. It could have undesirable effects that hurt rather than help your business.