Over 93% of potential buyers turned to online sites when looking for homes to purchase in 2021. The number has risen exponentially since it was first reported and, with the online real estate market becoming extremely competitive online marketing is among the most effective ways to reach your people to generate more leads and generate sales.
An effective digital marketing strategy ensures that realtors are able create leads, establish an established database that is able to recognize and trusts them, and ultimately boost sales with concentrated efforts and follow-up techniques of Digital Marketing.
If you’re trying to navigate through the real estate digital marketing market but you’re struggling to find the right strategy, Real estate digital marketing agency UK aid you. We’ll guide you through the most tested and tried real estate digital marketing strategies that can assist you in bringing more customers online by 2022. We have also included templates and tutorials that will aid you in getting started from the beginning.
Here’s what we’ll be discussing:
Create Responsive Websites to Increase Conversions
A great real estate site will help you build a solid database of leads from real sources which results in higher conversions through ranking higher on search engines and is optimized for use on a variety of devices and platforms. In terms of the content on the site you should be able to answer the questions of your prospective customers. Answering questions about the kind of houses you can help buyers find, and the advantages you offer over other realtors and making it simple to get in touch with you can make an enormous difference.
When you’re making your website there are a few things you need to concentrate on more than the rest:
1. Incorporate an IDX search tool or other platform
Search tools are among the most important elements on any property site as they allow users to discover exactly what they’re searching for quickly and efficiently. The addition of an IDX tool to your website is a fantastic method to accomplish this.
IDX integrates real property listings from a multiple listing service (MLS) and display them on your site. And allows buyers to look up and find homes easily on your site. What is it that makes IDX so impressive is the fact that it is a database that is extensive and listings are updated each few hours.
2. Listings with featured listings
People are coming to your site to browse houses or other properties You want to make that process as simple for them as is possible and also highlight your distinct position in the market. A featured list of the hottest properties or those that are most relevant at the top of your page can help to achieve this.
Below is an illustration of the featured listings on Properties365 that showcase the company’s USP i.e. luxury and luxurious single-family homes.
The majority of website development software comes with tools to make listings directly within the CMS however, you can choose to use plugins to get the same results or hire an expert developer to design your site for you.
3. Client testimonials by Digital Marketing
The other thing you need to do is provide reviews from previous customers who’ve purchased from you. This will help build trust and helps you establish yourself as an authority in your field.
It’s true, Properties365 does a great job of highlighting their knowledge and making them the real estate expert in their community with these minimal but powerful customer testimonials on their home page.
If you want to show Google Reviews like Columbus Homes on your WordPress website, then you should use plugins such as Widget to display Google Reviews. However, if you’re not using an WordPress website, then use Launch Success’ code and follow the steps that they’ve provided for adding the reviews to your site.
4. Website navigation & responsiveness for Digital Marketing
Inability to have a responsive and easy-to-use website could result in users leaving your website and result in sales and leads. It’s important to adopt a mobile-first strategy. Google will also give priority to responsive websites in their indexing of search results this means that your site will be more likely to rank better than websites which aren’t optimized specifically for mobile devices.
Another way to improve the user experience include reducing page loading times. Making sure that your site’s layout is able to adapt to smaller mobile and tablet screens, and making sure that the pop-ups that you’re making use of on your website don’t block anything vital. Breadcrumbs can be add to the upper part of your site to assist users in navigating your website in only one click. What is a breadcrumb:
“Home>Property Search>Listings in New York> Contact Page”
5. Make sure you have high-quality images and videos
Properties with 20 pictures or more are sold two times faster. Because they provide prospective buyers a greater understanding of what the house is like. Video conversion is more effective. Videos and photos are important in bringing clients to your property initially.
To produce stunning photos or videos to use on your site, the ideal option is to collaborate with professionals. Who are photographers and videographers in order to create the highest quality output you can. It is possible to have a shoot completed for each property. And share the images on your site and on social media.
If you’re focusing exclusively on creating real estate video take a look at this page for real estate marketing to discover the best ways to use Videos can help boost your marketing. Video efforts by allowing you to create videos in a matter of minutes.
6. Make sure to include CTAs on your website for Digital Marketing.
Make sure you have the use of one or two CTAs on your website to guide users to what’s next. CTAs are essential in order to remind visitors to act and make them feel more confident about their decision. While increasing sign-ups for you. They also aid in building your database. It can maintained through email marketing, which is something we’ll discuss in the following section.
Be aware that CTAs aren’t required to be promotional They can used to encourage more signups to your newsletter. Or to get to know you better or connect with your followers on social media. Be sure to make them accessible and clickable wherever they are. Check out the CTA on the Redfin website to understand what a great one looks like:
You might want to consider using a bright (but consistent with the brand) color to ensure. That they are distinct from other elements of the site’s style and convince the user to purchase.
We’ve gone over all the aspects which go into creating responsive websites. But in order in order to build one, you’ll have to employ the help of a professional websites for real estate firms. Such as Properties365 to create a customized website that is designed to your requirements.
