The Internet has never been a world for novice web marketers. With new competitors and old (Google) companies constantly changing their algorithms, it is hard to grow an online business.
To further improve your website’s search rankings, many businesses now opt for video content because it can be used as an effective vehicle to increase traffic and boost customer engagement. Creating video content using a video editor and adding it to your SEO strategy is one of the best ways to ensure that visitors stay on your website and more people visit your site.
Video marketing is quickly on the rise because of its ability to let users experience what a company or brand has been offering in a unique way that is easy enough for them to relate to. Video content also builds trust with viewers by creating engaging experiences through interactive platforms like Facebook Live, Periscope, YouTube Live Videos, and more.
There are many different strategies that can be used when uploading videos to create the most effective SEO outcomes for the site. These are some of the tactics which will help increase traffic and improve rankings:
1. Use Multiple Platforms:
You should never limit the opportunities for your video content to be seen by a large audience. If you have created an amazing video that will get people’s attention, then it is imperative that you have it seen as much as possible. You can accomplish this through uploading videos on different platforms such as:
- Facebook (Watch, Facebook Live)
- Twitter (Periscope, Vine)
New sites are popping up every day and the more you can use them to share information the better. This is the best way to expose your company to viewers that haven’t visited your website before.
2. Promote Your Site:
There is no better way to promote your site and get people interested in what you have to offer than through video content. This will allow you to gain trust, inform viewers, and drive them to your site.
Your video content can include:
- Your services/products/value proposition
- Reasons why customers should choose your product or service
- The benefits of choosing your product or service over a competitor’s offering (if available)
- A sneak peek behind the scenes at work events, product development, or even employee birthdays.
- Autoplay feature so viewers can see the next video in the series
- Call to action to get them to take a certain action like visiting your site or attending an event.
- Homemade videos are great, but most people prefer professional work.
Look for a video editor that specializes in creating video content and can help you with all required tools for your SEO efforts. The various steps, especially the ones that come before creating the actual content, should be thought out and planned carefully.
3. Produce A Variety Of Videos:
If you want to really put your SEO efforts into overdrive, then you need to start with a variety of video content. You can use a video editor to vary the length of each video and what they’re about. You could even feature guest speakers or employees. Start with a couple of shorter videos and move on to longer ones.
You should also expand upon the themes/topics that your business focuses on as it will allow you to have more organic search results and higher rankings for certain words or phrases that are used in other videos that are uploaded after yours.
4. Link Your Videos:
Use your video content as a means to link back to your site. This can be done through subtitles or by adding links within the video itself. You can also have a call to action asking the viewer to visit your website if the viewer can find what they are looking for on it.
You should look for any moment in the video where you can insert this link and make sure that it is relevant and easy for the viewer to find when watching.
5. Use Your Videos To Build A Community:
You can use your videos to build a community around your site. This can be done through the use of hashtags and links in videos, creating a Facebook group or Instagram group to discuss the various topics featured in your videos, and creating a landing page or forum for viewers to talk about their thoughts on the video content.
It works well if there is some sort of contest or giveaway for people that sign up for these pages as it will help you get more feedback from customers about what you’re offering which can ultimately help you improve it.
6. Use Your Videos As Landing Pages:
When receiving a video link from a social media platform, Google, or another third-party website you can use the video as a landing page by adding it as an attachment to an email. This will effectively be bringing viewers to your site that may have never heard of it before and will allow you to advertise what you have to offer.
7. Use appropriate tags and keywords:
Tags make searches more focused and relevant. It will help users find your video more easily when using specific terms that are commonly associated with the subject of your video. You also want to include as many relevant tags as possible to make sure that you get listed in search results when users perform related searches.
Keywords are essential when it comes to SEO. The keywords you use need to be keyword-rich and include all of the most important words associated with your video. Ideally, both will be used together in a single sentence or sentence-like format, with an extra space between them and the word “and”.
The more relevant terms, buttons, or keywords that you include will allow other viewers to find your video more easily when they perform related searches.
Trying to figure out how to get more views is a never-ending battle for business owners and entrepreneurs alike. You constantly want to be increasing your views, shares, and other video metrics. You will want to keep track of your analytics so you can make sure that the videos you’re uploading are being seen by as many people as possible.
These SEO strategies will help boost your rankings so that you always stay ahead of the game and maximize the amount of exposure your site receives.