How to Set Up Your Google My Business Listing for Maximum Results
Making yourself stand out on a Search Engine Results Page (SERP) is challenging. Local businesses face a task that appears to be impossible. The competition is not just fierce and the space available for local listings is scarce – typically, only the top ten or so entries are included on the cut. check now
It is therefore crucial to making use of all the tools Google offers effectively. Including the Google My Business listing.
In this post, we’ll take you through the details of Google My Business, its importance, and how to improve the performance of your Google My Business listing to bring in more customers. Let’s get started!
Table of Contents:
- A brief introduction to Google My Business
- What makes a great listing?
- Creating your listing on Google My Business
- How can you improve your listing?
Introduction for Google My Business
Google My Business is a free service offered by Google that allows companies with a physical presence to control how the area is featured in search results and make decisions about the details.
The Business Profile will then be shown in a local results pane within Google search results. https://waynetworking.com/
It’s the Google Local Results pane with the top three results
The information that comes from GMB is also used for Google Maps searches. This is why there are many reasons why making the most of the performance of your Google My Business listing is crucial:
The more information Google has on your company. The more data it has about your business, and the higher the chance it will be ranked on local searches.
The information in the local results offers a quick overview of the data to assist users in quickly determining which direction to take.
An astounding 88% of local searches using a mobile device can result in the user calling or going to an establishment within the hour, an extremely positive outcome.
The local result area on Google’s SERP only showcases the top three companies, which means that many people do not bother to click through to view more. The SEO objective of each local business is to be on this list.
The more detailed your Google listing will give you more opportunities to make customers convert. Local searches increased by as much up to 900% between 2016 and 2018.
As per Google and there’s no evidence of the growth slowing. You must be doing everything you can to put your business visible to those searching for it.
What are the characteristics that make a solid Google My Business listing
Several vital aspects make one Google Business Profile better than one another. Most of them come down to the amount of information available. Let’s take a look at a few examples:
An excellent example of the standard of Google My Business listing
It is a Las Vegas florist that has an extensive list of services. It includes information about the place which the store is located.
Updated hours and a description of the kinds of services they offer (in-store curbside, delivery) as well as a ‘Question and Answer (Q&A) section.
As well as review reviews (with replies from the shop’s owner!). The description of the company is in the sidebar menu.
In the end, this company appears in the first list of results for your search on “florists in Las Vegas” and is likely to drive significant traffic due to.
Take a look at other companies, and you’ll see those that do not have business hours and website information and photos of the products get less benefit. Furthermore, a sluggish Q&A section can be a source of low social credibility.
Making the Google My Business listing
We want to point out that, even if you’ve not made a formal effort to create a Google Business Profile, there’s the chance that one exists for you. This is common, particularly when you’ve been in the business for a long time. If you discover that you already have a profile on the site, you can claim it.
Go to first the Google Business website and click Manage Now to set up your account. Create or claim your company profile:
This is the Google Business home page
On the next screen, type the business name for your company to search it. If it doesn’t show up, select the top option to start a new business using the same name. Google will guide users through the steps needed to start your business. Once you’ve established and optimized your business profile, it’s time to enhance it.
How can you optimize Your Google
The tips listed below are different in the sense the fact that they can be completed with any sequence. Although you’re able to decide which of these strategies will work for your company, we recommend you do each of them. This will give your company the most excellent chance of success.
It is a given that you’ll need to keep your list current. Setting up a strategy to accomplish this once you’ve completed these six suggestions will pay off shortly.
Give as much detail as you can about your company
The most crucial aspect of being aware of the details of your Google My Business listing is that having more information is always more effective. The more information you offer, the better likely terms your business will appear for. We consider the following data necessary for your company due to obvious reasons:
- Name of the business
- Hours of operation
- Number for phone
The following items are highly recommended and, based on our experience, companies with extensive information on these entries are more successful than other companies:
- Questions and Answers
- Services and products
If you have to consider some of them, leaving them out of the initial setup procedure is OK. It could be more beneficial than simply writing on the first thought that pops into your mind.
Once it’s in place, you’ll need to face the SEO implications of an unwise choice. Make sure to go back and complete them as soon as you can.