Expert Facebook Ad Design Tips to Increase Your Following
The In-Stream video: you could make your video advert play before or during high-visibility content, just like in the case of ads on YouTube. (Buy YouTube Subscribers UK) This gives you a customized audience.
Stories: Facebook stories need unique, full-screen, mobile-friendly creatives. Stories can’t run more than 15 minutes. The positive side is that over 500 million people watch Facebook stories, which means there’s an enormous benefit to engaging with this content.
Audience Network Ads on the Audience Network are shown outside of Facebook and other apps. Although they don’t perform like other places, they are much cheaper and can help keep the cost of acquisition and cost per click lower.
If you’re looking to know more about Facebook ads, You can look up Facebook’s information on the options for placement and our comprehensive guide to ad places on Facebook.
Your value proposition and call to take action clearly
According to Facebook, Mobile users spend on average 1.7 seconds per post. Create your ads to catch your audience’s attention by building the value of your visual and keeping your CTA simple.
We can see this tactic used in this commercial from Babbel, the program to teach languages.
Ad design for Facebook from Babbel
Babbel can make their value prop the central point of their advertisement.
Babbel employs color contrast and bold fonts, so the promise of “Get six months for FREE!” immediately gets your interest. The company also keeps its CTA simple (“Learn a new language today.
This advertisement from Brooks Brothers uses the same method Babbel used the value prop on the picture and a clear and clear CTA in the headline and description.
Design for Facebook ads by Brooks Brothers
Brooks Brothers want you to take note of their sales.
In this instance, the readers are drawn by the copy which states the existence of “7 Days of Giving: New Holiday Savings Each Day.” The text is also a bit more concise and encourages customers to “Discover Today’s Sale” and “Shop Now.” The added “Plus Free Shipping” is an excellent incentive to get people to the next step, which is to visit the brand’s website.
When creating your advertisements, keep in mind that the people who see your advertisement a few seconds to be impressed. Make the most of that moment by putting your value point before your audience and making your call-to-action clear and easily attainable.
Maintain the landing page in line with your advertisement
Ads offer an offer to the reader. Click here to get this. If your Facebook ad’s layout and landing page don’t match visually, high bounce rates could make your ROI vulnerable!
Let’s take a look at how we can make it work. This is an advertisement by Wix in which they advertise their web-based store builder tool that can be used to create your online business.
Wix ensures that its advertisement and landing page are in sync.
The ad and landing page share the same design elements, like the fonts, colors, and arrangement of images. The similarities allow users to feel that the landing page is an update of the ad they clicked on, not something brand new. Additionally, the information promised in the advertisement is present on the landing page, and its CTA “Start Selling Now” remains the same.
When creating your ad or landing page, ensure that you design them using common elements so that your visitors can easily switch to Facebook to your site and other sources. It’s difficult enough to convince users to click through your advertisement. Make sure your landing page doesn’t drag you down while you’re so close to achieving success. For more click here
Get your image sizes right
When you’ve created your advertisement, you’ll need to ensure that your images or videos are appropriate in size and aspect ratio. Photos or videos that are not correctly formatted could be blurred, sloppy, or hard to view.
Using the correct aspect ratio will allow you to incorporate. The data you require without wasting space or unnatural margins. Look at an example provided by the University of Toronto.
If you require help keeping an eye on aspect ratios and the recommended size for Facebook ads, make sure to bookmark our guide on Facebook size of advertisements so that you don’t make the same mistakes on your own.
Make sure to use the appropriate images
The images you include in your advertisements represent you on Facebook, and it’s crucial to select carefully (or customized). images that catch your audience’s attention and tell a compelling story about your company or brand.
One of the best resources to find out the qualities. That make a good image for a Facebook advertisement is the Facebook resource center.
Their suggestions include:
- With a high-quality image.
- You are promoting your service or product in the form of an image.
- I am avoiding excessive text.
- Make sure the image has a sharp focus.
The Facebook ad is designed by Crate and Barrel
The image is focused and demonstrates the furniture and accessories purchased at Crate & Barrel. It doesn’t blend objects in the background and the foreground or make. It difficult to determine which item is available for purchase.
For guestpost: https://waynetworking.com/