Piad and organic, both types of digital marketing are important for a marketing campaign. While organic promises quality, paid promises visibility. An amalgamation of both types of digital marketing gets you higher leads and also higher conversion rates. Taking an example of social media, one of the learnings of social media marketing is using organic and personalised content and then pushing it with ads to reach your target audience. In this article, we discuss the top types of digital marketing- paid strategies and organic strategies included.
What are the Main Types of Digital Marketing?
Digital marketing is the process of promoting products or services using digital channels. There are many different types of digital marketing that we can use to promote a product or service. The two most popular types are SEO and Social Media Marketing.
SEO is the process of increasing website traffic and rankings in organic search engine results pages by making content optimized for specific keywords. A lot of the time – SEO is used to make a website rank higher than its competitors. It’s the action of getting websites to appear on search engine results pages. Learning SEO is a little more complicated than learning social media marketing.
Social Media Marketing is the use of social media platforms for marketing purposes such as Facebook, Instagram, Twitter, YouTube, and Snapchat. Social Media Marketing is a strategy that looks at how people make their everyday life decisions by looking at social media posts. The idea behind this strategy is that some of the best advertising is word-of-mouth advertising and a lot of people turn to social media to get recommended products, services, or brands. Social media marketing can also be seen as the “action of getting websites to appear in search engine results pages.”
Types of Paid Digital Marketing Strategies
Paid digital marketing is the use of online channels to reach potential customers. There are many types of paid digital marketing strategies, such as search engine optimization, pay-per-click advertising, social media marketing, and email marketing.
There are various types of paid digital marketing strategies. The most popular ones are-
1) Paid Search Marketing
This is a type of internet advertising where companies pay for their ads to be shown on search engine results pages. Paid search marketing is the process of buying advertising space on search engines like Google, Bing, Yahoo, and others. The goal is to have a company’s website show up in the list of results when someone searches for a product or service.
Paid search marketing can be done through an automated bidding system that sets the maximum amount that will be spent per click. This gives companies more control over their budget and helps them stay within their desired budget range.
2) Display Advertising
This is a form of online advertising where advertisers pay to show ads on websites or apps. Display advertising is a type of paid digital marketing strategy where advertisers pay to display ads on a website or application.
Display ads are a form of online advertising, typically in the form of banners, but also including video and other rich media. Display ads can be delivered either as an image or as text-based content such as an advertisement for a product or service. Display ads are often sold based on cost per thousand impressions (CPM), meaning that advertisers pay for every 1,000 displays of their ad.
3) Social Media Marketing
This is a form of online marketing that involves promoting brands and products on social networking sites like Facebook, Twitter, and Instagram. Paid social media marketing is a type of digital marketing strategy that enables companies to promote their brands through social media platforms. It is important for companies to use this strategy because it can help them increase their visibility and create a positive sentiment among the audience.
There are three types of paid social media marketing strategies:
- In-feed ads
- Sponsored content
- Promoted posts
Types of Organic Digital Marketing Strategies
Organic digital marketing strategies are a type of digital marketing that does not involve any form of advertising or paid media. It is the most natural and cost-effective form of marketing. Organic Digital Marketing Strategies can be used to generate leads, increase brand awareness, and drive traffic to the company’s website.
The types of organic digital marketing strategies are:
1) Content Marketing Strategy
Content marketing is a type of digital marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract, convert and retain a clearly defined audience. The goal of content marketing is to create content that drives customer action. It’s about more than just blogging; it’s about any piece of content you put out there—from blog posts to infographics to videos.
Content marketing attracts customers by educating them about your product or service, building their trust in your brand, motivating them to purchase your products or services, and getting them to share their experiences with others.
2) Social Media Strategy
Social media has become the most popular way for businesses to reach out to their customers and promote their products. It is also a great tool to listen and engage with your audience. A social media strategy is a plan that outlines how a business will use social media channels to achieve its marketing goals. It should be tailored to the company’s needs, goals, and target audience.
A successful social media strategy includes:
- Goals and objectives
- Social Media Content Strategy
- Social Media Marketing Tactics
3) Search Engine Optimization Strategy
Search engine optimization (SEO) is a technique used to increase the number of visitors to a website by getting it ranked higher in search engine results pages.
There are many organic digital marketing strategies that you can use to get your content found on search engines. Some of these techniques are:
- Creating content that is easy to understand and share
- Building links from other websites
- Increasing social media engagement
- Optimizing your website for mobile devices
4) Email Marketing Strategy
Email marketing is still one of the most effective digital marketing strategies for businesses. It has been around for over 30 years and it is still one of the most popular. The email marketing strategy is a very important part of any company’s digital marketing strategy. It is often overlooked and not given the attention it deserves.
It can be difficult to keep up with all the changes that happen in email marketing, but there are some basic guidelines that will help you get started in developing your own email marketing strategy.
Here are some tips on how to develop an effective email marketing strategy:
- Know your audience and what they want from you.
- Focus on your company’s USP (Unique Selling Point) or competitive advantage. What sets you apart from others
5) Blogging Strategy
Blogging is a powerful tool for business owners to reach their target audience and create brand awareness. It also helps in generating leads and increasing conversion rates. The success of a blog depends on its strategy, content, and frequency. A blog should be updated regularly with new posts that are relevant to the audience. Blogging helps in building trust between the company and the customer through transparency and open communication.
The goal of a blog is to create awareness and drive sales. Blogs should be used as a key channel for marketing and communications. Content on blogs should be unique, interesting, informative, and valuable to the audience. They must contain in-depth information that is not available elsewhere to stop readers from looking for other sources on the web.
Hope that in this article, the top types of digital marketing, including both paid and organic are clear. You can use a great blend of both to achieve great results and eventually sales for your business!
Founder and CEO at IID
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
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