Apart from 1500 billionaires in the United States of America, the 4th of July alone is the occasion on which Americans spent around $7 billion on celebrations altogether. This gives a superb opportunity for all the businesses to make a fortune.
Unlike other holidays, this one is huge because it’s the Americans independence day. Every nation celebrates its independence with great enthusiasm and zeal. They are willing to spend their money graciously to honor their independence day so it is a great opportunity for businesses to market their business effectively.
Besides patriotic items such as fireworks, beer, or hotdogs, a greater chunk of people purchases other items as well. This also implies your repair business where people will rush in for repair and your POS software will be full of tickets in no time. This only could be done with the right marketing strategies which I am about to tell you.
Since the 4th of July is just around the corner, without further ado, let’s dive into them.
Paint Your Website and Brick and Mortar Store in Red, Blue, and White
Americans start to prepare for the 4th of July a month ago and tend to look for stores that sell 4th of July products. How would they know that you are also one of many stores selling 4th of July merchandise? For that celebrate 4th of July colors. From painting your store red, blue, and white to creating independence day themed landing pages, you should indicate to the customers you have what they need.
Your store and website should give the customers American independence vibes when they visit it. Starting from decorations, banners, displays on customer-facing POS software, and even your business’ logo, all should be theme-colored. This also goes for your emails and social media platforms where you will send and publish content in theme colors.
Since colors appeal to the eyes and heart, rejuvenating the spirit of the 4th of July among people and they will be attracted to your business. Also, let them know how patriotic you are.
American Pride Themed Products
You should have American pride-themed products displayed at your brick-and-mortar and e-store. Many shop owners display such products on their front shelves for the whole summer. As a cell phone repair shop owner, you should have merchandise (accessories) related to the 4th of July such as USA flag printed cell phone cases, laptop cases, earphones colors, and much more. These products should be displayed prominently on your cell phone repair shop software. So whenever the customer comes in for a cellphone repair, he notices the attractive-colored American pride-themed products on the repair shop software display and immediately buys some.
Participate or Sponsor 4th of July Events
One of the best ways to market your repair business is to participate in events and what event can be better than the 4th of July. There are hundreds of programs and events organized to celebrate the 4th of July. It can be a marathon, painting contest, speech, technical, etc. You can participate in any one of them to showcase your repair business. Provide information on repairs, repair shop software that you use, and other products that you are offering. You can keep 4th of July products too additionally to respect the theme. It is a free way to advertise your repair business.
One other way than participating is by sponsoring an event. You can sponsor gaming events for children in orphanages in these 4th of July events or raise funds by sponsoring a 4th of July party and many other ways. Display your logo in red, blue, and white to celebrate the spirit of independence day and it will be a noble gesture from your business and successful marketing for your business.
Offer Great Deals, Discounts, and Giveaways (Sale)
The best way to utilize any holiday is by offering great deals and discounts on your products. You can offer an independence day discount of 20 or 30% off or deals like a full package of 4th of July goodies.
Moreover, you can initiate a giveaway at your repair store or on social media where you give your customers free stuff. They can enter if they have a repair from you or have bought anything from you. Simply your customers will select the option of entering the giveaway during checkout at customer-facing display POS software. This way you will have a lot of people sharing and buying your stuff along with free marketing.
Express Your Way of Celebrating the 4th of July
Now it is the era of Instagram and Facebook where there is a reel and vlog culture. Everyone is into making short videos and sharing their stories. It is quite popular actually among the repair business’ targeted audience. So it created an opportunity for you to share your story of celebrating the 4th of July. You can make a short video about how you and your staff celebrate it or if you people have a tradition associated with this holiday. It will instill an emotional bond between you and your audience. It is an easy yet effective way of marketing.
Moreover, you can share a secret or special recipe that you make on independence day or how you spend celebrating and participating in this great national event.
Last but not least is email marketing. As familiar as it may sound but some people wait for promotional emails. Prepare a full campaign where you will send your customers multiple emails starting from the upcoming offer to the actual offers. Prepare their mind for the greater bargain they can get on this 4th of July and throw in the offer. Also use red, blue, and white colors in the email to make it more authentic and effective.
So with these marketing ideas, are you ready to have unlimited profit this 4th of July?